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lite.cnn.com - on gopher - inofficial
ARTICLE VIEW:
What the conversation about Caitlin Clark’s pay gets wrong
By Nathaniel Meyersohn, CNN
Updated:
10:56 AM EDT, Thu April 18, 2024
Source: CNN
Caitlin Clark, who lifted women’s college basketball to new heights,
became the leading scorer in NCAA basketball history, and was taken as
first pick in the WNBA draft this week, will make a $76,535 salary this
year.
The top NBA pick will make a $10.5 million salary — 137 times more
than Clark.
Clark’s salary compared to top National Basketball Association
players is drawing attention to Women’s National Basketball
Association players’ pay and the often massive gender gap in
professional sports salaries. The highest-paid WNBA player made a
$242,000 salary, while the league minimum salary in the NBA is in
2023.
The WNBA’s stars aren’t asking to be paid an equal dollar amount to
NBA players, however. Not right now, anyway. They acknowledge the
reality of being in a league with a smaller pool of revenue to go
around, and one that is a lot younger — without 50 preceding years of
contract negotiations and the subsequent hard-won worker protections
and salaries that come with that longevity.
What they want is more an issue of fairness, they say.
“We are not asking to get paid what the men get paid. We’re asking
to get paid the same percentage of revenue shared,” Las Vegas Aces
star Kelsey Plum said in an in 2022.
Women receive around 10% of the WNBA’s overall revenue, while the
NBA collective bargaining agreement gives players 50% of revenue,
according to David Berri, a professor of economics at Southern Utah
University and author of an upcoming book on women and sports.
Even the top athletes in the WNBA sometimes risk danger to play in
overseas leagues — where there is no salary cap and players can make
up to double or triple their US salary — in the WNBA’s off-season
to supplement their income.
The star center for the Phoenix Mercury, Brittney Griner, was headed to
Russia to play in the WNBA’s offseason in 2022 when she was in Russia
for 10 months. Griner was eventually released as part of a prisoner
exchange. (The WNBA says it has been investing to ensure that players
stay stateside in the off-season.)
Rookie salaries and player contracts in both the NBA and WNBA are set
by their respective leagues’ collective bargaining agreements with
their players’ union. The agreements include an annual salary cap for
teams — $136 million in the NBA and $1.5 million for the WNBA. But
the NBA has what’s known as a “soft salary cap,” in that there
are several exceptions that help players bring in more money. The
WNBA, in contrast, has a hard salary cap, meaning there are very few
exceptions.
What accounts for the big differences in pay?
The gap is a result of the economic differences between the two
leagues; years of underinvestment in the WNBA; and the lack of
bargaining power women traditionally have had negotiating salary,
benefits and other issues like travel accommodations with the league,
say players and sports economists.
“W players want to be invested in, properly valued and fairly paid
like other professionals,” Terri Jackson, head of the WNBA Players’
Association, the union representing the players, told CNN.
How contracts are set
Clark, who dominated at the University of Iowa, as well as other
college stars who have turned pro like Louisiana State University’s
Angel Reese, propelled women’s college basketball.
Clark helped attract record-breaking TV audiences and sellout crowds in
arenas around the country in her final collegiate season. But Clark is
not simply the first pick in the draft. She is so popular that this
year cost more than a ticket for a men’s Final Four game. The
22-year-old is the .
A WNBA spokesperson said that Clark stood to make more than $500,000 in
total compensation this year, including cash from player marketing
agreements with the league and team deals. Clark also has sponsorship
deals with companies including Gatorade and State Farm that are valued
at $3 million. Nike plans to sign Clark to an eight-figure deal with a
signature shoe. The company did not immediately respond to a request
for comment from CNN.
But Jackson said that including compensation “blurred the lines”
because few players are eligible for those deals.
The NBA is 50 years older than the WNBA, has more than double the
number of teams and games in a season, and brings in $10 billion a year
in revenue, compared to a $200 million for the WNBA.
The WNBA has also been paid less by broadcasters and advertisers in
comparison to the NBA. The NBA’s national media deals pay it $2.8
billion, while the WNBA is getting about $65 million this year for its
media rights.
“It’s not an apples to apples comparison. It comes down to where
this league is in its business cycle,” said Alicia Jessop, an
associate professor of sport administration at Pepperdine University.
Sharing the revenue pie
Because it’s a smaller and younger league, women’s players have had
less bargaining power with team owners over their pay than men.
While NBA players receive 50% of total NBA revenue, the WNBA must hit
a certain revenue threshold annually before any revenue sharing
agreements kick in. This has held back women’s salaries.
“That’s a league choice. They don’t have to do it that way,”
David Berri said. But the players have been stuck.
“They can’t just go off and create a new league with new teams. It
takes a long time to develop attachment to professional sports
teams.”
If the WNBA paid 50% of its revenue to players, top players would earn
more than $3 million in salary, he said.
Pivotal moment for the WNBA
The WNBA , spearheaded by longtime former NBA commissioner , who
believed creating a women’s league would grow the game overall.
But some critics say the NBA could have done more to benefit the WNBA.
“The NBA is bad at negotiating for women. The women end up being
throw-ins to their deals,” said Berri.
WNBA players want to see more investment from the NBA, broadcasters and
corporate partners into the league. The WNBA should not be an
afterthought to the men’s league, Jackson added.
WNBA player salaries could rise in coming years as interest from fans
and advertisers grows. The WNBA is coming off its most-watched regular
season in 21 years, and attendance at games last season hit its highest
level in 13 years.
WNBA commissioner Cathy Engelbert recently told CNN that next few years
of the WNBA will set the league up for the next 30-40 years.
The league plans to . It’s negotiating new media rights that are
expected to bring in millions of dollars of additional revenue and
increased visibility for star players and teams. And the WNBA hopes
to receive up to $100 million a season from broadcast partners in its
new deals.
The players’ union is expected to opt out of its agreement at the end
of the 2025 season. With a new media rights agreement and a new
collective bargaining agreement, salaries could go up and benefits
expand — as they did after the players opted out of the last
agreement in 2018.
“If we have games that are doing 18 million viewers, all right,
let’s lift things up a little bit more. Salaries will go up, benefits
will go up,” Breanna Stewart of the New York Liberty and vice
president of the players’ union said in a .
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