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       lite.cnn.com - on gopher - inofficial
       
       
       ARTICLE VIEW: 
       
       Hyundai is the latest brand to pause advertising on X due to
       antisemitism
       
       By Ramishah Maruf, CNN
       
       Updated: 
       
       9:58 AM EDT, Fri April 19, 2024
       
       Source: CNN
       
       Hyundai said on Thursday it paused advertising on X, formerly known as
       Twitter, a day after an ad from the automaker reportedly appeared
       adjacent to an antisemitic and pro-Hitler post on the social media
       site.
       
       On Wednesday, user Nancy Levine Stearns screenshots of a paid Hyundai
       ad above an antisemitic post from a verified “premium” account. The
       account posts tweets that deny the Holocaust and perpetuate antisemitic
       rhetoric.
       
       In response to a CNN inquiry that included Stearns’ post, a
       spokesperson for Hyundai replied: “We have paused our ads on X and
       are speaking to X directly about brand safety to ensure this issue is
       addressed.”
       
       Hyundai is the latest prominent company to pause advertising on X,
       after its owner Elon Musk in 2023.
       
       NBC News first reported the pause.
       
       X has suspended the antisemitic account that was adjacent to the ad,
       the head of business operations at X, Joe Benarroch, said in an email
       to CNN. The account’s bio also had antisemitic tropes, Benarroch
       said.
       
       However, as of Friday morning, the user’s account was still up. X
       temporarily suspended the account Thursday night because the user’s
       bio contained antisemitic tropes, but the user returned to the
       platform, writing in the bio, “Twitter forced me to delete my bio
       because it stated: END JEWISH SUPREMACY”. The account is under
       review.
       
       Benarroch said Hyundai has been running a Corporate level account on X,
       focused on climate change ads aimed at reaching policy makers. He said
       the company’s ad agency did not activate Brand Safety settings, and
       the campaign took place without X’s direct sales team. X’s Brand
       Safety settings allow advertisers to make sure their ads aren’t
       running alongside posts that companies might find distasteful.
       
       “As a result one ad ran adjacent to a post – that X has since
       acted on and even suspended the account,” Benarroch said in an email
       to CNN.
       
       But many of these accounts still exist, according to NBC News. An this
       week found 150 verified premium accounts that have “posted or
       amplified pro-Nazi content.”
       
       X News “gotcha articles” and claimed NBC did not disclose the full
       extent of its research to the site.
       
       Musk in  on X that claimed that Jewish communities push “hatred
       against Whites,” calling it the “actual truth.”
       
       Musk later that month but told advertisers who halted their spending on
       X over concerns about antisemitic content to “go f**k” themselves.
       
       After visiting Auschwitz in January, he said X has less antisemitic
       content than other social media platforms, but conceded that he
       wasn’t aware until recently that antisemitism was a pervasive problem
       in the United States.
       
       CNN’s Clare Duffy contributed to this report.
       
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