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COMMENT PAGE FOR:
URI The marketing genius of Bryan Johnson
hn_throwaway_99 wrote 1 hour 2 min ago:
These kinds of advice articles on "how to build your personal brand"
always tend to leave out those pesky little important details, like
"spend 2 million dollars a year on your health regimen", which first
requires you to be worth 10s of millions after selling your fintech
startup.
pknerd wrote 1 hour 3 min ago:
> Don't Die.
Death is a part of natural selection and necessary for the ecosystem. I
am surprised that this pro-science guy does not get it.
xixixao wrote 43 min ago:
What is human is far from ânaturalâ for our original ecosystem.
A better argument for death would be if you think itâs important
for a healthy human society.
emmelaich wrote 49 min ago:
Good for the gene, not great for the individual.
Matter of values not science.
bambax wrote 23 min ago:
But how will individuals fare should death be defeated? A world
without death, with stupid gurus running around topless to show off
their abs, is absolute hell.
tptacek wrote 1 hour 11 min ago:
I can't get past "Don't die. What a slogan!" What a slogan, indeed.
bambax wrote 1 hour 53 min ago:
I saw this days ago and commented here: [1] The comments with the next
or previous ids (43089427, 43089425) correctly state that they are 3
days old.
But my comment below says it was made 15 minutes ago??!? How???!?
It may be fine to repost a story to give it another chance or whatever,
but changing the timestamps of comments is shady and, I think,
unacceptable.
URI [1]: https://news.ycombinator.com/item?id=43089426
jasonjmcghee wrote 1 hour 47 min ago:
It's part of HN
Second Chance Pool:
URI [1]: https://news.ycombinator.com/item?id=26998308
bambax wrote 1 hour 43 min ago:
Yeah ok, I was aware of this, but it doesn't say that the
timestamps of comments will be modified! That's what I have an
issue with.
It may be a minor, ridiculous nitpick, but it's like editing my
content without my consent. It's bad.
lareading wrote 3 days ago:
My tired eyes read that as Boris - keyboard bashing deleted!
gherkinnn wrote 3 days ago:
So Pete here uses Bryan's marketing notoriety to draw people's
attention to his own marketing services, one of which is being a
LinkedIn ghost writer. Colour me amused, there's a clever remark buried
somewhere in here. But time is running out, so I will leave thinking
what special kind of tool hires a LinkedIn ghost writer.
URI [1]: https://www.petecodes.io/linkedin-ghost-writer-for-hire/
olives wrote 3 days ago:
I actually quite like his content, and I consider myself generally wary
of marketers and content creators.
I find most of his videos, which typically follow the format of "I
conducted experiment X on myself; here are the results," useful and
digestible without being overly pushy about selling his Blueprint
product.
The sample size = 1 person (himself) casts doubt on a lot of his
findings, but I've still made some lifestyle changes after watching his
videos. I finish eating earlier, and anecdotally feel better. I've
leaned toward eating more healthy nuts and extra-virgin olive oil, and
I've also purchased a sleep tracker.
I have not made any Blueprint purchases.
road_to_freedom wrote 3 min ago:
Which sleep tracker? Watches aren't accurate.
robwwilliams wrote 3 days ago:
He experimented with getting transfusions from his son. Amazing that he
actual does not sound as nuts as he is ;-)
Yes sugar BAD. Hey thatâs a good slogan! I must start marketing that.
Damn Bob Lustig beat me to it.
If you want to live forever as a cognitive entity then the only
solution is to start designing your robot body and hope AGI can
implement a version of you even you can not tell apart from you and
you.
areoform wrote 3 days ago:
An interesting sociological tendence that I've noticed after talking to
large-ish to medium-ish streamers is that haters fixate. And the
greater that level of hate and fixation, the more successful that
person seems to be.
Of course, there is a critical threshold to this phenomenon - a hater
singularity, if you will - after which the hate becomes negative, but
before and up to that point, the hate just fuels the metrics.
Is there a historical equivalent to this fixation? People have watched
trials and followed the stories of serial killers with revulsion and
fixation pre-social media & live streaming, but that fixation seems
more muted (in retrospect) than today's trend.
It's striking just how much negative emotions drive the "attention
economy"
jzellis wrote 3 days ago:
Is that the guy who looks like a damp slightly younger guy and brags
about his kid's boner? Where do I sign up for ticket to that train?
bambax wrote 3 days ago:
> You might have seen his Netflix documentary where he talks about
taking 100 pills a day in order to live longer. Or maybe you saw his
YouTube videos where he shows the world his workout routines.
No, I have not.
> extremes gain attention. It polarises people. 90% of people might
hate Bryan or think he is crazy. He has a lot of haters. 9% of people
might be curious but ambivalent. But if 1% of people love Bryanâs
message, thatâs all he needs. Itâs better to have a small number of
fanatical fans than lots of people who are luke-warm about you.
That's a recipe for a cult. Maybe creating cult followers is the
ultimate goal of any "marketing" initiative. But it's not admirable,
nor recommendable.
For this person who pretends they will not die, it's just ridiculous
and unimportant, but when it comes to politics and MAGA obtuse
fanatics, it destroys the world.
idopmstuff wrote 1 hour 33 min ago:
âThe sober truth is that religions are the most stable and
strongest organizations in the entire world,â he says. âSay Iâm
a cult, and Iâll joke that my cult is better than your cult because
it tells people to eat healthy food and go to bed on time.â
-Bryan Johnson in [1] And hey, he has a point. His following is
fanatical about stuff like... going to bed early, exercising and
eating right.
URI [1]: https://www.menshealth.com/health/a63664080/bryan-johnson-do...
bambax wrote 26 min ago:
> my cult is better than your cult
That's not possible, because I don't have a cult. That's the point.
All cults are bad, they can't be ranked.
pfannkuchen wrote 22 min ago:
Cults are ideology startups. Most start ups fail. Doesnât mean
they all will.
ecuaflo wrote 46 min ago:
But not about masking, and subsequently contracting covid, hurting
his health more than any of his therapies have helped.
URI [1]: https://x.com/lauramiers/status/1846199554288292232
drpossum wrote 3 days ago:
[flagged]
areoform wrote 3 days ago:
> What if I replace "Bryan" with "Charles Manson"? And this is why I
have no respect for "marketing".
The trivial reply to your point is, What if I took {engineering /
science topic} and replaced it with {weapon}? And this is why I have
no respect for "engineering."
I think scientists and engineers should learn how to be great
marketers because we need to reach people where they are. Not where
we'd like them to be.
If you still feel viscerally icked out, then it's worth remembering,
dosis sola facit venenum â only the dose makes the poison.
drpossum wrote 3 days ago:
No, because I wouldn't make a blanket statement of "if some
fraction of people like , then it clearly must be good" because
it's an absurd statement to make. It takes away all nuance and
conversation. It forces a one-perspective narrative and that's
exactly why marketing and marketers-in-the-modern-sense are shit.
(btw I'll gladly stand with my conviction and hypocrisy whilst you
go stand with advertisers)
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