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       lite.cnn.com - on gopher - inofficial
       
       
       ARTICLE VIEW: 
       
       Senate Democrats and allies have plans for over $300 million in fall ad
       reservations
       
       By David Wright, CNN
       
       Updated: 
       
       10:21 AM EDT, Tue April 16, 2024
       
       Source: CNN
       
       Senate Democrats are planning to reserve $79 million in fall airtime
       for key battleground races, which, paired with plans by a top
       Democratic super PAC to spend hundreds of millions more, would give
       Democrats more than $300 million in fall reservations as they fight to
       defend their Senate majority.
       
       The Democratic Senatorial Campaign Committee on Tuesday announced plans
       for the campaign — which will include spending on TV, radio and
       digital advertisements — saying its largest investments will target
       key races in Pennsylvania, Michigan and Wisconsin, with additional
       spending targeting contests in Montana, Ohio, Nevada, Arizona and even
       some in Florida and Texas, where Democrats face steeper odds.
       
       Detailing the plans, the committee said its spending represented
       “more than double the size of the party’s initial spending plan
       last cycle,” and noted the advertising “will cover periods not
       included in Senate Majority PAC’s reservations.”
       
       Senate Majority PAC, the top Democratic super PAC targeting Senate
       races, had announced plans last month to spend $239 million on a
       massive fall advertising campaign, targeting a similar suite of races.
       
       SMP  it would spend more than $60 million defending Sen. Sherrod
       Brown in Ohio, and more than $40 million on Pennsylvania Sen. Bob
       Casey’s reelection, devoting over $100 million to that pair of
       critical races. The group also said it would direct eight-figure sums
       to supporting Democrats in Wisconsin, Michigan and Arizona.
       
       In addition, SMP had also pledged to spend $45 million on ads
       supporting Montana Sen. Jon Tester, who is among the most vulnerable
       Senate Democrats this year, and $36 million in Nevada, where Sen. Jacky
       Rosen also faces a tough reelection fight.
       
       All told, the combined reservations amount to $318 million, a massive
       reservation of fall airtime that could provide a serious boost to
       Democrats as they compete across a difficult map and fight to preserve
       their Senate majority.
       
       While future advertising reservations can be fluid, those totals would
       be an increase from those key groups’ spending in 2022, when the DSCC
       spent about $50 million on advertising and SMP spent about $240
       million, according to AdImpact data.
       
       Countering those efforts, Senate Republicans have also pledged to spend
       tens of millions of dollars on some of the same key races, with plans
       for at least $130 million in fall ad time so far.
       
       Senate Leadership Fund, a top GOP super PAC aligned with Senate
       Republican leader Mitch McConnell, said it has plans to spend $57.7
       million in  and $24.6 million in  – two races where Republicans
       feel best about their pickup chances, with Democratic incumbents
       seeking reelection in states former President Donald Trump carried in
       2020. Additionally, an allied GOP group, American Crossroads, says it
       will spend $25 million more in Ohio, and an additional $23.3 million in
       Montana.
       
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